Is tea the new coffee? Well it’s at least the drink of choice for Millennials.
It seems that the generation changing the world, is drinking tea more than any of their predecessors. According to the National Coffee Association, coffee consumption is down in America. This especially seems to be true for millennials. Check out this survey by YouGov.
When we think about why this is happening, a few reasons come to mind.
One is that this generation has been hearing about the health benefits of tea from a very young age. They were exposed to the knowledge of the benefits, before they were able to get addicted to coffee. Antioxidants in tea, vitamin C in rooibos, amino acids in yerba mate, these things are just about common knowledge now. When you grow up knowing that this tasty beverage is also great for you, you tend to gravitate towards that.
The second reason that comes to mind is an important one. The tea out on the market now, is not the tea of your grandparents. Or at least that’s the way its being portrayed. Companies like Teavana and Republic, helped to make tea more accessible to the masses. In the same way coffee had it’s Second Wave, Tea is having it’s turn. By companies like us, mixing tea with fruit and flowers and spices, tea appears to be more exciting. By educating people on the proper ways to brew tea, we are ensuring you’ll enjoy it. Prior to this Second Wave of tea, people would just throw a tea bag in some hot water, and usually were stuck drinking plain bitter green or black tea. Now it’s easy to learn the correct brew times and temperatures. And to top it off people have been exposed to white tea, green tea, black tea, oolong, purple tea, rooibos, yerba mate, herbal blends. The options for finding a tea you like, has become near endless! With the Millennial love of changing things and exploring, it’s no wonder they are enjoying this time for tea.
The third reason that most people probably don’t realize, is because of coffee. More specifically coffee’s Third Wave. While Coffee’s Second Wave focused on flavored lattes and blended drinks, the Third Wave is focused on slowly hand crafted coffee drinks. Generally omitting all those sweet syrups and sauces that got most people addicted to coffee. The good thing about this Third Wave is the emphasis on slowing down and taking time to make the perfect coffee. This is what we needed in the tea world. We needed people to be willing to take the time to make drinks with care. Because of this break from the constant rushed feeling we all had, people can now take the time to heat up their water to the right temperature. Steep their blend for the right amount of time. Enjoy tea!
Millennials are living in an exciting time for tea, and they are taking full advantage of it. If you’re reading this, you probably agree with them. So tell me what you think about tea’s new popularity.